Super Bowl LVII totals more than 113 million viewers, ranks second most-watched game ever

And though it’s asked every year, last year, “what time is the super bowl” became the top searched question of the day in the United States. Rookie advertisers represented approximately 31% of all ads this year, down from approximately 40% in 2022. App engagement increased between 10% and 15% across the U.S. on Super Bowl Sunday compared with a typical Sunday. Super Bowl LIII took place on February 3 in Atlanta’s Mercedes-Benz stadium, featuring the Los Angeles Rams and the New England Patriots. His firm estimated the NFL’s 2019 Thanksgiving night game generated $62.8 million for the network, and Morgan added the 2020 contest would have been worth $70 million. Data for the dashboard has been sourced from NFL team pages and John Hopkins University.

The top collegiate finalists were chosen based on the innovation, accuracy, relevance and clarity of their submissions. Data scientists Philipp Singer and Dmitry Gordeev from Austria captured the top prize of $50,000. Singer and Gordeev’s team led throughout the contest, besting second place by the same scoring margin that separated second place and 24th place. The 2023 survey of 7,616 adults 18 and older was conducted by Prosper Insights & Analytics between January 3-11 and has a margin of error of plus or minus 1.1 percentage points. As part of our Explainer Series, Andrew delves into the world of Customer Data Platforms, including the what, the why, and the how of the space.

Super Bowl Marketing: Stats and Trends for 2023

Super Bowl ad revenue reached its highest point of $498 million in 2017, and hasn’t been able to match that in the couple of years since ($411 million in 2018; $412 million last year). When broken down, pre/post game revenue stood at $76 million last year, while in-game ad revenue dropped somewhat from the previous year to $336 million. To put that figure in context, the $336 million spent on in-game advertising last year far exceeded all the money invested across the 7-game World Series, which totaled $ 191 million. Kansas City’s victory in the Valley delivered the best Super Bowl audience in six years ranking as the most-watched Super Bowl since 2017 on FOX, per Nielsen Media Research Fast National data and Adobe Analytics. Adweek caught up with flag football quarterback Diana Flores and 72andSunny’s Damaune Journey about the ‘Run With It.’ spot from the Big Game.

Super Bowl 2020 Data

With a bit of risk-taking, brands can create Big Game buzz the rest of the year as well. We keep using weak and irrelevant opinions when talking about advertising—but we’ve worked with our data for our clients long enough to trust the data over our preferences. How the beverage giant and UEFA are bringing soccer to growing markets, including the U.S. In total, there were 114,000 mentions of the more than 50 celebrities who appeared in Super Bowl ads.

More on the Super Bowl

Although the Super Bowl is by far the most dominant perennial TV event, it has declined slightly in each of the last four years. An overall decline in TV usage, as many consumers now use streaming devices for video content, is likely a factor. Four nameplates were holdovers from 2019 (Audi, Hyundai, Kia and Toyota) and three others returned for the 2020 game (GMC, Jeep and Porsche).

  • In this chart, we measure each brand’s overall ABX ad effectiveness scores for the year before and after the Super Bowl of 2019.
  • The majority of the top Super Bowl ads in 2019 for each of these categories were 30 seconds.
  • Over the last thirty years, Super Bowl ads and the halftime show have become events as important as the game itself, with many casual viewers tuning in just to see what brands have up their sleeves.
  • There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data.
  • In recent years, judges have included NFL Network predictive analytics expert, Cynthia Frelund, former Big Data Bowl participants, AWS data scientists and NFL linebacker Najee Goode.

Inventions continued such as Ocucom’s PreCast™, the first long-form video viewing solution in the industry. He was also one of the first to apply artificial intelligence to better understand how communications impacts consumer behavior. Gary has an extensive background in product development, strategic planning, and sales/marketing. He is a frequent speaker to the advertising, marketing, and public relations communities. Jeff’s broad in-depth marketing research experiences enable him to bring a unique perspective to directing operations that creates effective and efficient environments to support a wide range of client activities. Having come up in the industry alongside the advent and progression of online interviewing, he has a unique perspective on the benefits and challenges of conducting quality research resulting in meaningful results.

How Super-Bowl Ad Effectiveness maps into the NFL Fan Profile?

In order to maintain the ad price for the remaining slots, the media pundits said CBS would likely package the Super Bowl with other NFL or sports programming packages to make it attractive for companies still on the fence. According to Bloomberg, Fox pulled in more than $400 million last year, selling roughly 77 paid ads at approximately $5.6 million each. CBS is charging approximately $5.5 million for 2021 spots, according to sources familiar with the network’s NFL pricing. “You’ve got to plan and you’re putting pressure against weekly objectives,” Ponturo said.

Super Bowl 2020 Data

NFL club analytics staff judge each submission and work with NFL Football Operations staff to narrow down the finalists. Finalists then present their entry at the NFL Scouting Combine in Indianapolis to a panel of judges. In recent years, judges have included NFL Network predictive analytics expert, Cynthia Frelund, former Big Data Bowl participants, AWS data scientists and NFL linebacker Najee Goode.

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